Growing brands through insight-driven strategy.



Emma Sharley, Director

Emma is the Director of Sharley Consulting, a consultancy shaping the way businesses' think, act and plan. With over 13 years’ experience, she has led brand and marketing for iconic brands including Westfield, Diane Von Fürstenberg, Westpac and T-Mobile, both in Australia and overseas.

Emma has a strong track record in business, winning multiple industry awards and consistently delivering above expectations. She is also the Co-Founder of AI-powered fashion start-up Shop You, an advisor for IFAB (a global retail think-tank) and PAT.AI (a conversational AI start-up), gives back through lecturing at General Assembly and regularly writes for industry publications.


Kristy Nguyen, Social and Content Specialist

Kristy joined Sharley Consulting in 2019 as a social media specialist and content creator. She comes with over 7 years’ experience across digital, social media and publishing having worked on a number of brands including Red Bull Australia, Destination NSW (Sydney, Visit NSW and Vivid Sydney),What’s On Niseko, Johnson & Johnson, Estee Lauder, Nivia, McDonalds, Roadshow Entertainment, Apple, Luxottica and Brother International.



Together with over 20 specialist partners in Australia, we work directly with businesses to understand their business, vision and objectives, before providing insightful brand and marketing strategic recommendations and implementation support.

Always with a focus on people, transformation and sustainable growth.







"I have had the pleasure of collaborating with Emma Sharley over 5 years spanning two different states and numerous executions. Emma has worked as a Marketing Manager at Westfield and most recently I have sought Emma out to consult on a project.

Emma has forged a wonderful reputation in our business for her creative execution and passion for digital, fashion and innovation. Emma’s ability to work cross divisionally and engage external stakeholders has been the foundation of her success.

With a great sense of style, humility and global awareness she is a leader in her field."

- Regional Manager, Property Group

"Emma has extensive digital marketing experience, from strategy to execution on web, mobile and social media, especially when it comes to applying this for retail brands. She’s creative, personable and a sound thinker."

- Head of Digital, Retailer

"Emma is a delight to work with and the outcomes we received are exceptional.

She is professional, creative and detailed in her work. She brought insight to our business that has increased the value of our brand.

I can't recommend her highly enough."

- CEO, Technology Company

"Emma delivers brand that speaks to the heart of an audience. She has an incredible skill in identifying, defining and communicating strategic brand vision that is on purpose and that can withstand the test of time.

Emma is an absolute professional and a master in her field. It was an absolute pleasure to work with her and I hope that we will work on many more projects together."

- Vice President of Product, Technology Company

"Emma and her team were tasked with a complete visual re-brand and a repositioning of our business in a very competitive market.

Emma’s expertise and end to end marketing skills are second to none, her creative strategies drove aggressive marketing in a very price driven environment in a way that did not affect our bottom line and increased our client average spend. By re-positioning our brand look and feel, Emma opened up the business to a market that we had previously not tapped into. The holistic approach that Emma takes to marketing enabled the business to minimise its costs and direct budgets to cost effective campaigns that were completely trackable, maximizing ROI and driving results that not only achieve but outperform KPI’s.

Emma’s background in Retail Marketing and the strong network she maintains meant that campaigns were meticulously created for the easy adaptation and utilisation by the retail marketing managers at a centre level resulting in additional exposure to centre databases. The experience and connections Emma has in the retail marketing industry is priceless. In only 12 months Emma and her team created strategy and structure in our business from the ground up, allowing the business to grow in site numbers, sales and profits. The foundations established are not only streamlining our marketing tasks now, they have future proofed our business and brand."

- CEO, Retailer

"Having worked with Emma for the past six months, she has been assisting our business in the launch of our new brand, and has given us great advice. Emma is an extremely efficient professional with a enthusiastic and cheerful personality. Not only did Emma help us to develop our marketing strategy and bring it to life, but she had also supported our design need with her extensive retail experience. Her professionalism and attention to detail is commendable and we have an excellent relationship with her.

I would certainly recommend Emma to anyone who's looking to successfully market their business."

- CEO, Retailer

"I have been in business for 10 years. Since I engaged Emma's services I have never had a sleepless night wondering if I would attract the business I needed and wanted. Emma is passionate about what she does and the results she helped me achieve have been nothing short of remarkable. Not only do I have more clients, she helped me change the focus of the business to target the clients I want at this stage of my business. Even though I am a small business I have a sense Emma gave the same attentive, personalised service to me that she would provide for her much larger clients."

- Director, SME

"Emma developed an amazing website and marketing plan for my business. I wanted it to stand out and be easy to navigate. The result was outstanding. Emma understood the message I was trying to convey and translated it perfectly. I would highly recommend Emma."

- Start-up