About
Helping companies build brands that drive commercial performance
Strategic partner to ambitious retail and technology brands since 2018
An evidence-led approach grounded in insight and data
A clear focus on commercial impact
Who we are
Our difference
Our approach starts with understanding the business, not diving straight into solutions.
We begin with a brand diagnosis; identifying what’s driving growth, what’s holding it back, and how brand is contributing (or not) to commercial performance.
A core part of our work is aligning cross-functional teams – leadership, marketing, product, and operations – around a single, focused direction. When teams are aligned, decisions are clearer and execution moves faster.
Our perspective
Brand isn’t just a communications asset. It’s a system that shapes perception, builds trust, and creates demand.
When done well, brand becomes a multiplier – strengthening pricing power, competitive advantage, and long-term growth.
Since 2018, we’ve partnered with companies at moments of change and inflection, helping them clarify strategy, sharpen positioning, and unlock growth. We’re proud of the results our clients achieve when brand and business strategy move together.
What our clients say
“Sharley Consulting solves problems in a way that’s tailored to our business, rather than forcing a prescribed process. That’s why we extract far more value.”
“A sophisticated, evidence-led approach to brand positioning, combined with a collaborative and outcome-driven style.”
“The insights from the brand audit have been extremely valuable across the organisation. We continue to see them shaping strategic conversations and future planning.”
“Highly professional, deeply knowledgeable, and genuinely enjoyable to work with.”
Our principles
Apply a broader lens to uncover deeper insight
Strategy must be both aspirational and actionable
Listen to understand, not just to respond
Mediocrity is not an option
Emma Sharley, Director and Brand Strategist
Emma is a senior brand and marketing strategist with 16+ years’ experience delivering commercial outcomes for Australian and global businesses.
Emma is a senior brand and marketing strategist with over 16 years’ experience delivering commercial outcomes for Australian and global businesses.
She works directly with CEOs and CMOs to align brand with strategy – helping organisations sharpen positioning, strengthen messaging, and unlock growth.
Alongside her consulting work, Emma is a speaker and writer. Her insights have been featured in The Sydney Morning Herald, news.com.au, SmartCompany, Sky News, Marie Claire, Retail Biz, Inside Retail, and other leading publications.
Emma is a pleasure to work with. Professional, thoughtful, and deeply commercial. Her work materially increased the value of our brand.
Our consultants and partners
We work with a trusted global network of senior brand and communications specialists.
Every engagement is purpose-built, drawing on the right mix of strategists, designers, researchers, and commercial advisors. This modular approach ensures our clients always receive senior thinking, relevant expertise, and a team built for the work at hand.