Helping companies build stronger brands to improve financial performance

Partner to ambitious retail and technology brands since 2018

Deep experience in brand-building and effectiveness

Approach grounded in evidence, research & insights

Who we are

Our principles

  1. Applying a broader lens gains deeper understanding

  2. Strategy should be both aspirational and actionable 

  3. Listen to understand, not to reply

  4. Mediocrity is not an option

Our difference

Our approach is grounded in commercial effectiveness.

Unlike others, we start with a comprehensive brand diagnosis before starting on strategy development, allowing us to understand what's driving, and holding back brand (and commercial) growth.

In addition, an integral part of our work involves aligning organisational departments towards a singular, focused direction.

Our story

At the heart of everything we do is a deep understanding of the commercial value of brand. We know how a strong brand can transform a business, elevating it from a commodity to a valuable asset that connects with customers and accelerates profitable growth. 

Over the years, we have had the privilege of working with incredible companies and teams, helping to strengthen and grow their brands. We take great pride in what we do and are continually inspired by the impact our work is having on companies we partner with.

What others say

Sharley Consulting aims to solve problems in a customised way rather than be too prescriptive about the process. Clients, can therefore, extract more value.

They have a sophisticated approach to brand positioning, and collaborative, flexible yet outcome driven style.

The insights gained through the brand audit have been so well received and extremely valuable for all departments. We are continuing to see the information and data shared weaved into strategic conversations and planning for the future, which is really wonderful.

Not only professional and so knowledgeable about the industry, they are also very warm and friendly, which made all of our interaction with them such a joy.

Emma Sharley, Director and Brand Strategist

Emma is a brand and marketing specialist with over 16 years of experience delivering business and commercial outcomes for Australian and global companies.

Drawing on her expertise across various sectors, Emma helps companies increase revenue and market share through a modern, results-focused, and collaborative approach.

Along with her consulting and advisory work, Emma is a speaker and writer whose insights have been featured in publications such as the Sydney Morning Herald, news.com.au, Smart Company, Sky News, Marie Claire, Retail Biz, Inside Retail, and other leading media outlets.

Emma is a delight to work with and the outcomes we received are exceptional. She is professional, creative and detailed in her work. She brought insight to our business that has increased the value of our brand. I can't recommend her highly enough.

Roselyn Toskas, Project Manager

Roselyn is a seasoned marketing professional with 15+ years of experience in campaign management, consumer and B2B marketing communications.

Roselyn has worked with Australian and international retail brands including King Living, The Athlete's Foot, Barbeques Galore, Caterpillar, Merrell, and Saucony.

As the Brand Project Manager, Roselyn works across our client portfolio and supports our consulting team across APAC.

Our consultants and collaborators

We work with a global network of trusted brand and communication specialists.

Our consulting teams are assembled by client or project based on specific business and brand challenges, drawing from a pool of independent strategic thinkers with extensive experience in brand and revenue growth. This approach allows us to always deliver the most effective solutions for our clients.