Creating brand-led growth for companies
We help companies develop brand-led growth strategies to drive future demand and improve commercial outcomes.
Increase revenue growth… Increase pricing leverage… Increase profitability… with a commercially driven approach to brand strategy & growth
Brand creates a powerful advantage capable of differentiating your company, lifting willingness to pay, improving retention, and providing a strategic roadmap for growth.
We have a proven track record of successfully growing over 60 brands, both early-stage and established, across Australia and international markets.
Our approach is grounded in evidence-based strategies that leverage your brand as a strategic lever for measurable business impact. We position your brand as a powerful commercial asset and work alongside you from the initial strategy phase through implementation, measurement, and ongoing growth.
Working with Sharley Consulting has given us a better understanding of our customer base, opportunities for growth, key competitors and where we currently sit in the beauty category. All of these have helped inform strategic planning. Their work is wonderfully robust, filled with amazing and actionable insights.
Moving brands forward
- From ineffective brand-building… …to measurable growth
- From reliance on vanity metrics… …to data-driven brand strategies
- From outdated brand frameworks… …to adaptable brand systems
Brand is a significant contributor to a company's financial value.
We partner with Founders, CEOs, and CMOs to build brands they are proud of. Ones that connect with clients and customers in meaningful ways, leading to increases in revenue, profitability, and market share — creating value for everyone involved.
Through our work, we advocate for better business practices, shifting focus away from short-term thinking in favour of cultivating long-term, sustainable growth.
Working with Sharley Consulting has given us a clearer understanding of who we are as a brand and the ability to articulate it internally, to our external partners and our customers. Throughout the project, the detail, organisation and collaboration meant that we were always clear on both parties expectations, deliverables and timings, and the process was smooth and successful. This project will have value for many years to come.
Our areas of expertise
Brand diagnosis
To identify the most valuable opportunities for improving growth, we begin by thoroughly evaluating your brand. This process involves examining both internal and external factors to give us a comprehensive, data-driven understanding of your brand from the most important perspectives.
- Brand Audit
- Brand Research
- Organisational Alignment
Brand strategy
Articulate your value to customers by creating a brand architecture that guides marketing, communications, culture, and customer experience. We help you understand your customers’ motivators, highlight your company’s strengths and attributes, and organise your products and services around a central framework. This ensures coherence across culture and customer experience and relevance in marketing and communications.
- Brand Diagnosis
- Brand Positioning & Strategy
- Brand Experience Mapping
- Go-To-Market Planning & Implementation
- Brand Tracking & Measurement
- Workshops & Facilitation
- Organisational Alignment
Brand advisory
A strategic review of your brand and planning to identify untapped opportunities and provide recommendations on resourcing, investment, key measures to track, channel management, and more. We’ll also recommend key platforms, automation, and tools to increase efficiency, improve tracking, guide decision-making and support sustainable growth.
- Brand Consulting
- Brand Growth Roadmap
- Workshops & Facilitation
- Organisational Alignment
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