Creating brand-led growth for companies

We help companies more effectively create brand-led growth, to drive future demand and commercial outcomes.

Increase revenue… Increase profitability… Increase market share… with a commercially driven approach to brand strategy & growth

To date, we've helped launch and grow over 60 brands, create more than $5B worth of brand value, and raise over $50M.

Our team partners with companies to drive brand-led business growth. Our approach is grounded in evidence-based strategies that draw people towards a future vision, generating long-term advantage, and driving commercial return.

With a strong track record of increasing brand value for both well-known and pioneering brands, our team is dedicated to building strategic, leading brands that not only create categories but also win markets.

Unlike agencies and larger consultancy groups, we work with you from the initial strategy phase, right through to implementation and measurement.

Working with Sharley Consulting has given us a better understanding of our customer base, opportunities for growth, key competitors and where we currently sit in the beauty category. All of these have helped inform strategic planning. Their work is wonderfully robust, filled with amazing and actionable insights.

— Marketing Manager, LUSH

A few of the brands we’ve created brand-led growth for...

  • Westfield logo
  • Westfield logo
  • Lush logo
  • Westfield logo
  • Westfield logo
  • Westfield logo
  • Westfield logo
  • Westfield logo
  • Lush logo
  • Westfield logo
  • Lush logo
  • Lush logo
  • Lush logo
  • Lush logo
  • Lush logo
  • Lush logo
  • Westfield logo
  • Lush logo
  • Westfield logo
  • Lush logo
  • Westfield logo
  • Lush logo
  • Westfield logo
  • Lush logo

Moving brands forward

  • From traditional, slow approaches… …to efficient modern brand solutions
  • From ambiguous metrics… …to measurable commercial value
  • From singular brand strategies… …to organisational brand systems

Brand is a significant contributor to a company's financial value.

We partner with Founders, CEOs, and CMOs to build brands they are proud of. Ones that connect with clients and customers in meaningful ways, leading to increases in revenue, profitability, and market share — creating value for everyone involved.

Through our work, we advocate for better business practices, shifting focus away from short-term thinking in favour of cultivating long-term, sustainable growth.

Working with Sharley Consulting has given us a clearer understanding of who we are as a brand and the ability to articulate it internally, to our external partners and our customers. Throughout the project, the detail, organisation and collaboration meant that we were always clear on both parties expectations, deliverables and timings, and the process was smooth and successful. This project will have value for many years to come.

— Head of Marketing, CULTIVER

Our areas of expertise

Brand diagnosis

An in-depth evaluation of your brand to identify and take advantage of the highest-value opportunities to increase sales, market share, and profitability. It includes analysis of both internal and external factors, using methods such as audits, stakeholder interviews, and workshops, and examination of consumer behaviour, market and competitive dynamics, and cultural influences. We close the gaps between your customer's needs and expectations, and your product, service, and experience offering and uncover potential barriers and opportunities for brand growth.

  • Brand Audit
  • Brand Research
  • Brand Growth Roadmap
  • Workshops & Facilitation
  • Organisational Alignment

Brand strategy

Articulate your value to customers by creating a brand architecture that guides marketing, communications, culture, and customer experience. We help you understand your customers’ motivators, highlight your company’s strengths and attributes, and organise your products and services around a central framework. This ensures coherence across culture and customer experience and relevance in marketing and communications.

  • Brand Diagnosis
  • Brand Positioning & Strategy
  • Brand Experience Mapping
  • Go-To-Market Planning & Implementation
  • Brand Tracking & Measurement
  • Workshops & Facilitation
  • Organisational Alignment

Brand advisory

A strategic review of your brand and planning to identify untapped opportunities and provide recommendations on resourcing, investment, key measures to track, channel management, and more. We’ll also recommend key platforms, automation, and tools to increase efficiency, improve tracking, guide decision-making and support sustainable growth.

  • Brand Consulting
  • Brand Growth Roadmap
  • Workshops & Facilitation
  • Organisational Alignment

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