Creating commercial growth for companies
We help companies more effectively create brand-led growth, to drive future demand and commercial outcomes.
Increase revenue… Increase profitability… Increase market share… with a commercially driven approach to brand strategy & growth
To date, we've helped launch and grow over 60 brands, create more than $5B worth of brand value, and raise over $50M.
Our team partners with companies to drive brand-led business growth. Our approach is grounded in evidence-based strategies that draw people towards a future vision, generating long-term advantage, and driving commercial return.
With a strong track record of increasing brand value for both well-known and pioneering brands, our team is dedicated to building strategic, leading brands that not only create categories but also win markets.
Unlike agencies and larger consultancy groups, we work with you from the initial strategy phase, right through to implementation and measurement.
Working with Sharley Consulting has given us a better understanding of our customer base, opportunities for growth, key competitors and where we currently sit in the beauty category. All of these have helped inform strategic planning. Their work is wonderfully robust, filled with amazing and actionable insights.
A few of the brands we’ve created brand-led growth for...
Moving brands forward
- From traditional, slow approaches… …to efficient modern brand solutions
- From ambiguous metrics… …to measurable commercial value
- From singular brand strategies… …to organisational brand systems
Brand is a significant contributor to a company's financial value.
We partner with Founders, CEOs, and CMOs to build brands they are proud of. Ones that connect with clients and customers in meaningful ways, leading to increases in revenue, profitability, and market share — creating value for everyone involved.
Through our work, we advocate for better business practices, shifting focus away from short-term thinking in favour of cultivating long-term, sustainable growth.
Sharley Consulting is an invaluable partner to our business. They extend beyond brand thinking alone and ensure that the strategy is inherently tied to our business strategy, product and market expansion plans, and team culture. We now have a stronger understanding of our ideal customer and core beliefs.
Our areas of expertise
Brand diagnosis
An in-depth evaluation of your brand to identify and take advantage of the highest-value opportunities to increase sales, market share, and profitability. It includes analysis of both internal and external factors, using methods such as audits, stakeholder interviews, and workshops, and examination of consumer behaviour, market and competitive dynamics, and cultural influences. We close the gaps between your customer's needs and expectations, and your product, service, and experience offering and uncover potential barriers and opportunities for brand growth.
- Brand Audit
- Brand Research
- Brand Growth Roadmap
- Workshops & Facilitation
- Organisational Alignment
Brand strategy
Articulate your value to customers by creating a brand architecture that guides marketing, communications, culture, and customer experience. We help you understand your customers’ motivators, highlight your company’s strengths and attributes, and organise your products and services around a central framework. This ensures coherence across culture and customer experience and relevance in marketing and communications.
- Brand Diagnosis
- Brand Positioning & Strategy
- Brand Experience Mapping
- Go-To-Market Planning & Implementation
- Brand Tracking & Measurement
- Workshops & Facilitation
- Organisational Alignment
Brand advisory
A strategic review of your brand and planning to identify untapped opportunities and provide recommendations on resourcing, investment, key measures to track, channel management, and more. We’ll also recommend key platforms, automation, and tools to increase efficiency, improve tracking, guide decision-making and support sustainable growth.
- Brand Consulting
- Brand Growth Roadmap
- Workshops & Facilitation
- Organisational Alignment
Our work has been featured in…
