Business growth through brand intelligence
We help companies find new opportunities, improve their market position, and get better commercial results through brand research, strategy, and implementation.
Increase revenue growth… Increase customer base… Increase profitability… by turning your brand into competitive and commercial advantage
A strong brand creates advantage by differentiating your company, commanding premium pricing, improving retention, accelerating customer acquisition, increasing loyalty, and driving strategic, sustainable growth.
With a global team of consultants, we transform your brand into a powerful commercial asset. We guide companies through every stage of brand development - from in-depth research and strategic planning to practical implementation and performance measurement.
Working with Sharley Consulting has given us a better understanding of our customer base, opportunities for growth, key competitors and where we currently sit in the category. All of these have helped inform strategic planning. Their work is wonderfully robust, filled with amazing and actionable insights.
Sharley Consulting have a sophisticated, evidence-led approach to brand positioning, and collaborative, flexible yet outcome driven style.
Moving brands forward
- From traditional brand-building… …to measurable growth
- From vanity metrics… …to commercial intelligence
- From static brand guidelines… …to adaptable brand systems
Brand is a proven driver of financial value and competitive advantage.
We partner directly with CEOs, CMOs, and leadership teams to convert brand strategy into tangible business growth. Our approach balances immediate commercial results with sustainable, long-term value creation.
Working with Sharley Consulting has given us a clearer understanding of who we are as a brand and the ability to articulate it internally, to our external partners and our customers. Throughout the project, the detail, organisation and collaboration meant that we were always clear on both parties expectations, deliverables and timings, and the process was smooth and successful.
This project will have value for many years to come.
Our areas of expertise
Brand Operating ModelTM
We transform brand strategy into measurable business outcomes by creating structured, practical systems that operate across your entire organisation. This ensures your brand consistently delivers growth and maintains relevance even as market conditions shift.
- Brand Architecture & Systems
- Brand Performance Framework
- Implementation Planning
Strategic Market Intelligence
We uncover competitive advantages through in-depth research across category trends, consumer behaviours, and cultural shifts. This approach delivers actionable insights that inform strategic decisions and create meaningful differentiation in evolving markets.
- Strategic Analysis
- Competitive & Cultural Intelligence
- Consumer Research
Cross-functional Brand Alignment
We organise teams around clear brand and business goals. This creates practical systems for consistent execution across your company while driving engagement and measurable performance.
- Implementation Planning
- Change Management
- Strategic Workshops & Facilitation
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