Turn brand into commercial advantage

We help CEOs and CMOs align brand with business strategy – sharpening positioning, messaging, and architecture to drive clarity, demand, and growth.

Increase relevance… Increase differentiation… Increase profitability… Your brand isn’t just how you look, it’s how you grow. We turn brand into a strategic lever that aligns teams, drives decisions, and scales with the business.

Strategic brand consultancy for market leaders and high-growth companies. We work with leadership teams at critical inflection points (including expansion, expansion, capital raising, or internal realignment) when sharper brand strategy is needed to move the business forward.

"We now have a clearer understanding of who we are as a brand and the ability to articulate it internally and to the market. The strategic work by Sharley Consulting will have value for many years to come." — Head of Marketing, CULTIVER

We work upstream of execution – where brand clarity creates leverage. From positioning and messaging to architecture and implementation, we help leadership teams uncover growth opportunities, align teams, and build brand systems that drive commercial performance.

Working with Sharley Consulting has given us a better understanding of our customer base, growth opportunities, and competitor positioning. Their work has directly contributed to stronger commercial performance and long-term strategic planning.

— Brand Communications Manager, LUSH

Sharley Consulting have a sophisticated, evidence-led approach to brand positioning, and collaborative, flexible yet outcome driven style.

— CEO, Retail-Tech Company

What makes us different

From fluffy branding decks… …to strategy that drives decisions
From vanity metrics… …to brand linked to business outcomes
From static brand guidelines… …to brand systems built to scale
From internal misalignment… …to teams aligned around a single narrative

What we do

Brand is a proven driver of financial value and competitive advantage.

Sharley Consulting builds brand systems for growth.
We help CEOs and CMOs clarify brand strategy and structure – so positioning, messaging, and architecture support growth, pricing power, team alignment, and investor confidence.

How we drive growth

Brand Operating Model™

We turn strategy into a scalable brand system – aligning teams, guiding execution, and delivering measurable performance.

→ From brand thinking to brand doing

Brand Architecture & Strategy

We define how your brand is structured, how it speaks, and how it scales.

→ Clear Positioning, Structure, and Voice

Strategic Market Intelligence

We uncover growth opportunities through research, cultural shifts, and competitive insight – then turn them into actionable strategy.

→ Know where to play, how to win, and what’s changing

Brand Alignment & Implementation

We embed strategy into workflows, decisions, and internal culture – so brand becomes part of how you operate.

→ Strategy you can act on