2019 Ultimate Retail Guide for Fashion & Footwear

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Latest Practices From Retailers
Changing The Game

Developed by Sharley Consulting & Retail Express


The future is set to be polarising for Fashion & Footwear retailers. Global powerhouses Amazon, eBay, AliExpress are strengthening their local presence, overseas players continue to enter the market, and marketplace sites such as ASOS, The Iconic, The Outnet and MyDeal are intensifying efforts to increase their stake in the fast-fashion and offer-driven markets.

In addition, differentiators like same-day delivery, free shipping and personalised communications are quickly becoming the norm for customers.

Whilst these are certainly challenging times, there are plenty of high-impact practices available to Australian & New Zealand multi-store retailers to achieve a sustainable advantage and stake their rightful place in the ecosystem.


We’re passionate about growing Australian & New Zealand retail. So, to help drive our industry forward, we’ve pulled together the most successful practices and created the Ultimate Retail Guide for Fashion and Footwear retailers in collaboration with Retail Express.

Designed for retail professionals operating between 2-200 stores, this guide caters to senior management, owners, operations, inventory and supply chain, marketing and eCommerce professionals, store managers and employees, as well as retailers focused on growth and wanting to scale beyond a single store.

Packed with 100+ actionable insights including:

– Successful marketing & loyalty initiatives
– In-store experience must do’s
– Winning eCommerce plays
– Critical inventory and fulfilment strategies
– Data-driven decision making and innovation

“It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change” — Charles Darwin