Why brand is much more than a logo
What’s truly in a name? And what makes a brand and gives it voice beyond logos, colours, fonts and design? These are pertinent questions that every marketer needs an answer to.
As we approach the 85th anniversary of Neil McElroy’s famous brand memo, in which he proclaimed the creation of ‘brand men’ as a role crucial to understanding what customers want, I teamed up with The CMO Show to delve deep into the world of brand to find out how it’s changed.